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Athens Mayor Giorgos Kaminis announced the Athens Tourism Partnership (ATP), an initiative for tourism promotion in Athens. The City of Athens, AEGEAN and the Athens International Airport (AIA) unite for the first time their forces having a common objective: promoting Athens as a modern cultural center and attractive tourist destination throughout the year.
The first result of this collaboration is a new, vibrant and dynamic campaign entitled “One City. Never Ending Stories” aiming at showcasing the Athenian experience. The campaign focuses on promoting Athens as a city that offers countless options. A city full of stories, pictures and experiences that are presented in a modern, lively and dynamic way. The main video campaign captures perfectly the many, known and unknown, different aspects of Athens: in just one minute, 51 images of the city unfold before us. Fifty-one experiential moments of a city that has something unique to offer all year round.(source: ana-mpa)